Hello and Welcome: My First Post

Hello, world! My name is Hannah Werthan and I am the social media manager at Molloy College, a medium-sized institution located on Long Island, New York. Here is my story and the story of how this blog was born.


My Background

Seven years ago, I graduated from college and flew up to New York for what I had hoped would be a long, fulfilling career in print journalism. I got my feet wet at American Baby magazine, which no longer exists, at least not under that name. I had the most supportive mentors and attended swanky events and learned a lot about pregnancy and new motherhood (great preparation for becoming a mom down the line, by the way).

Unfortunately, print magazine staff, always a small group, shrunk even more since I received my college diploma.  When the opportunity arose to move a few rows down on the floor and work on the digital side of Parents magazine, I took it. When I was asked to assume the role of associate social media editor, I had no idea what the heck I was getting myself into, but I took it. (Seriously! Looking back, I see how lucky I was to be in the right place at the right time.)

So, yes, I didn’t set out to “do Facebook for a living,” and it’s OK if you didn’t either. (But, if you are still college-aged or younger, please take a few new media, marketing, journalism, and statistics classes. It will do you a LOT of good.)

If you want to know a little more about my personal life, here is my About Me page.


Creating the Blog

The purpose of this blog is to help those who may not have a background in social media but want or need to start using this avenue to market themselves or their business. I want it to be the kind of thing I wish I had in the beginning.

I find that people are resistant to use social media for the following reasons:

  • It seems like a lot of work.
  • They don’t know how to navigate social and use it effectively.
  • They don’t understand or know how to measure the return on investment (ROI).
  • It seems too “casual” for the work they are doing.
  • It seems like something millennials/pivotals are using, not their generation.

I hope that this blog with convey the following:

  • Spending time on social media effectively is time well-spent. And you can do it anywhere at any time.
  • Anyone can learn how to use social media. It doesn’t have to be overwhelming if you take it one step at a time.
  • The ROI on social can be HUGE. There are free ways to measure analytics that don’t require a ton of training.
  • There is a social media platform for everyone.
  • EVERY generation is using social media in some way now. It’s a great time to jump in; there is no age restriction on using social, even if you just end up using it to look at photos of family and friends.

I hope that you will let me know what questions you have about social media so we can discuss them together.