Is Anyone Out There? Making Social a Two-Way Conversation

You’ve created a social media strategy, and you’ve started posting content, but you’re getting radio silence from the outside world. Sound familiar?

You are not alone — this is a common problem. But that doesn’t mean you should get discouraged. Starting the conversation just takes some (additional) work.

Here are some easy ways you can get the social conversation flowing:

Build offline relationships, too.

Even in our increasingly digital world, you cannot underestimate the value of building relationships IRL (in real life). How you do this is going to largely depend on your brand. As an individual, you can attend conferences and go to networking events. Social is a great way to deepen the relationships that you establish offline.

Keep it simple.

Chances are good that no one is going to find inspiration from a social media post to fill out a 10-minute survey (unless they are really bored – sorry!). They are more likely to write a brief comment directly underneath the post (no clicking necessary), which is still valuable.

selective focus photography of woman using smartphone beside bookshelf
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Host a contest/giveaway.

People like winning/getting things. I would advise against running too many of these, because you want your social media presence to have a deeper meaning than simply “hey, win these things!”

Remind your audience to say hello.

If your DMs (direct messages) are looking a little light lately, it can’t hurt to let your followers know you’d love to hear from them. Again, doing this too frequently looks a little desperate, but an occasional reminder that you are welcoming messages and will respond to them can be inviting.

Initiate the conversation.

Show that you care by going on prospective (or current) followers’ profiles and liking and commenting on their posts. I highly recommend that you read Gary Vee’s advice on building an Instagram following. It really applies to any platform: comment on someone’s profile and that person is more likely to comment on yours. Join a Twitter chat. Comment on someone’s Facebook Live video. Make the first move.

On that note, I invite you to contact me at any point. Had to sneak that in there 😉


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